THE BIG PITCH

The air crackles with anticipation as you stand before The Originals. The data is in, the financial picture is clear, and the content pipeline is taking shape. But the stage is bare – it's time to craft a multi-pronged ad campaign that will captivate your target audience and launch Netflix Originals onto the global stage.

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Mission Brief: Imagine the launch of Netflix Originals. Forget the data analysis and financial projections – it's time to unleash your creativity! You are tasked with developing a compelling ad campaign that resonates with distinct audience segments, leveraging a strategic mix of channels and engaging content. Remember, this is a battle for attention, and your campaign must stand out in a crowded marketplace.

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Your Moment of Truth: You showcase targeted social media campaigns designed to engage different audience segments. You pitch thought-provoking TV commercials that capture the essence of Netflix Originals. You even propose interactive online experiences that allow viewers to explore the diverse content library. As you unveil your multi-faceted plan, addressing each judging criteria point, some executives are impressed by the depth of your approach, while others raise questions about specific tactics or budget allocations.

 

Will your multi-pronged campaign convince The Originals that you've considered every angle? Can you demonstrate your understanding of diverse audience needs, while showcasing strategic use of channels and compelling content? The success of Round 2 hinges on your ability to cater to specific segments, utilize various channels effectively, and craft engaging messaging that resonates with each audience group. The world is waiting to be captivated; show them why Netflix Originals needs a place on their screens.